Replace the free plan with a 14-day trial
- Because
- 61% of free workspaces never invited anyoneThey made up 40% of support tickets
- Instead of
A limited free tierKeeping free, adding ads- Decided by



Stop re-litigating last quarter’s roadmap.
Roadmap calls get made in a dozen places: planning docs, Slack, a sales escalation, a hallway. Three months later someone asks why a feature was cut and the meeting starts over.
With Because, the answer is one search away, with the numbers that cut it and the options that lost.
- Pricing and packaging calls, with the data behind them.
- Feature cuts that stay cut until someone has a new reason.
- Naming decisions with the research that settled them.
The question it ends: “Didn’t we already talk about this?”