Allow guest checkout, email only
- Because
- 23% drop off at account creationMost return within a week anyway
- Instead of
Required account before paying- Decided by



Send digests weekly instead of daily
Because open rates fell 40%Because reads the threads where your team makes calls, writes each decision down with its reasons, and answers “why did we…?” six months later, with the receipts.
so where are we landing on guest checkout?
last sprint: 23% drop off at the create-account step
and most of them come back within a week anyway
agreed. guest checkout, ship it in 3.14
Allow guest checkout, email only
Listens where your team already decides
Decisions don’t live anywhere. They’re scattered across threads, tickets and calls, and they leave when the people who made them do.
Then you ask Lena. Lena left in August.
The reasons, the losing options, and the thread they came from. Still there after Lena leaves.
Because does the noticing and the writing. Your team does the one thing software shouldn’t do alone: agree that it’s right.
It listens to the channels you connect and notices when a conversation turns into a decision: a choice named, a reason given, people agreeing.
The people in the thread get a draft record. One tap to confirm, edit, or throw it away. Nothing is settled until a person says so.
Anyone can ask “why did we…?” in plain words, from Slack or the web, and get the decision, its reasons, and who was in the room.
This is a working search over a sample log from Pawpaw, a made-up grocery app. Type the way you’d ask a teammate.
Results update as you type. Use the arrow keys to move between decisions.
Pick a team to see the kind of question Because answers for them.
Messages that don’t become a record are never stored. Records stay visible only to people who could see the original thread.
A record from a private channel is only visible to that channel’s members, and it updates when they change.
Messages are read in memory and discarded. Only the quoted lines in a confirmed record are saved.
Pick EU or US hosting, set retention per workspace, and export everything whenever you like.
Your first record takes one tap
Free for one team. Connect Slack in about two minutes, and the first real record usually shows up the same day.